About & Marketing CV

Hi. I’m Mical. I’m an experiential marketing generalist. What does that mean? It means I’ve been connecting experience-based organizations with customers. How? With words, branding, design, and strategy. It started in a remote region of Colorado called North Park. I owned and operated a whitewater rafting company on a wilderness river. Two years after buying it, I sold it at a 221.6% profit. I stayed in the outdoor recreation industry and worked for a sportsman’s lodge and ranch with an Orvis-endorsed fly shop for 10 years, helping the original team with the start-up. I also managed a herd of 30+ horses there. But that’s what we call a side-note. I have an active brain that needs to stay busy, so I started writing and photographing for an alternative newspaper. I covered my passion – the arts and self-discovery – I interviewed an artist every month and showcased their process in a 2,000 word column. That’s when an Arts Council Board President approached me to help them. I discovered that the arts is like working on a remote 25-square mile ranch in that neither one of them have much of a marketing budget, so being a photographer, designer, video editor, and writer with an ability to muck about in the front end of a website, set up a google ads account, create killer social media ads, and keep an eye on campaigns and google analytics was a range of skills that led to knocking revenue goals out of the park. I’ve been in the arts ever since. Being in the arts also means you need a rich partner, a trust fund, or a side-hustle to make a living, so I’ve been freelancing as a photographer and video producer. That brings us back to square one. Hi. I’m Mical. I’m an experiential marketing generalist. Do you have a project? Let’s talk.