About Mical Hutson

Hi. I’m Mical. I’m an experiential marketing generalist. What does that mean? It means I’ve been connecting experience-based organizations with customers. How? With words, branding, design, and strategy. It started in a remote region of Colorado called North Park. I owned and operated a whitewater rafting company on a wilderness river. Two years after buying it, I sold it at a 221.6% profit. I stayed in the outdoor recreation industry and worked for a sportsman’s lodge and ranch with an Orvis-endorsed fly shop for 10 years, helping the original team with the start-up. I also managed a herd of 30+ horses there. But that’s what we call a side-note. I have an active brain that needs to stay busy, so I started writing and photographing for an alternative newspaper. I covered my passion - the arts and self-discovery - I interviewed an artist every month and showcased their process in a 2,000 word column. That’s when an Arts Council Board President approached me to help them. I discovered that the arts is like working on a remote 25-square mile ranch in that neither one of them have much of a marketing budget, so being a photographer, designer, video editor, and writer with an ability to muck about in the front end of a website, set up a google ads account, create killer social media ads, and keep an eye on campaigns and google analytics was a range of skills that led to knocking revenue goals out of the park. I’ve been in the arts ever since. Being in the arts also means you need a rich partner, a trust fund, or a side-hustle to make a living, so I’ve been freelancing as a photographer and video producer. That brings us back to square one. Hi. I’m Mical. I’m an experiential marketing generalist. Do you have a project? Let’s talk.

Mical Hutson

WHAT OTHERS SAY

"That video you made of us answering those silly awesome questions looks like a million bucks! Did you sell out the week?!? You better have. You friggin’ better have! Seriously—thanks for everything!"
John Cariani

John Cariani

Tony-nominated actor, playwright, novelist

"Mical is an exceptional Strategic Director and mentor. Her hard work, creativity, and enthusiasm is infectious and she is a pleasure to work for. She always listens to my concerns, she always seeks to push me to do better, try harder, and think bigger. Mical has a fantastic ability to identify and foster the strengths and interests in her team and I feel deeply indebted to her for the support, confidence, and guidance that she still gives me."
Elle Docx

Elle Docx

Communications Director, Orchestra in the Age of Enlightenment

Photography

We specialize in concept photography that delivers your company's message effectively with photographs that incorporate set design, models. We can even bring it to the next level with digital design. We also photograph weddings, concerts, events, and portraits.
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Video Production

Mical's team has brought fully staged theatrical productions to shine professionally on digital platforms. We also produce custom storytelling content to promote organizational missions from concept to delivery, create branded organizational messaging, and social media ads that sell.
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Design & Branding

Starting new or ready to freshen up your brand. Let's talk.
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Theater Marketing Portfolio

A Branding, Design, Photo, Video Content & Design Fusion